How To Market Your Business (Audio)

a follow up to ‘tips for starting your small business’ episode. we received great feedback on that one so we wanted to provide more value and expand on the topic of marketing. 

in this episode we talk about:

• the fundamentals of marketing

• things to consider before you start a business

• what to include in your marketing plan 

• why it's important to create a strategy from the start

• marketing 4 P's: product, price, place & promotion

• what a USP (unique selling proposition) is

• difference between marketing and advertising

• the AIDA model: attention, interest, desire, action

• examples of brands using AIDA model well

• how the industry is forever evolving

• our advertising trend predictions for 2023

• wrap up with advice and takeaways

make sure you use an email you have access to as the digital file will send to your email and you’ll have 24 hours to download it.