Episode 170 - BTS of A Celebrity Social Media Manager Julia Broome
Julia Broome is a 28-year-old influencer on the rise. However, she wouldn’t describe herself that way - she would say she is an educator, which is true, but we’re obsessed with her personally and so is everyone else because she’s such a delight!
Born and raised in California, Julia has been around the industry her whole life. Her first internship was with a wellness influencer and it was incredibly impactful to launching her career. Today, Julia does social media management, brand building, consultations, website design, SEO strategy, assists clients with product launches, brand deals, partnerships and more.
IN THIS EPISODE:
Julia shares insights on building an online presence, tips for someone looking to hire a social media manager and how to become a social media manager yourself. She even has two courses through her SOSH School, which are designed to help with that step by step!
We wrap up with candid conversations about the pros and cons of social media accessibility, self-care, keeping up with crazy schedules, grounding techniques and why it’s so important to support your small business and creative friends.
TAKEAWAYS:
Be cautious of red flag clients who try to add tasks to your scope without fair compensation.
Setting boundaries is crucial in maintaining a healthy client relationship.
Building your own brand requires dedication and the ability to handle clients who may not support your personal endeavors.
Putting yourself out there can be scary, but it is worth it to pursue your passions and share your knowledge.
Self-care and grounding techniques, such as daily walks and slow movement exercises, can help manage stress and maintain balance.
Supporting friends and their businesses is essential for fostering strong relationships and creating a supportive community.
MENTIONS:
Julia Broome - Instagram
Julia Broome - TikTok
SOSH - The Social Media Planner
SOSH School - Courses
Chapters:
00:00 - Introduction and Personal Background
03:09 - The Pros and Cons of Social Media Accessibility
05:10 - Growing Up in Calabasas and Career Beginnings
08:20 - Transitioning to Being an Online Educator
11:44 - The Creation of SOSH School
13:59 - The Importance of Pricing and Boundaries
21:03 - Managing Expectations and Flexibility
25:56 - The Value of Social Media Management
28:28 - Setting Realistic Expectations for Lower-Priced Social Media Management
32:01 - Red Flags in Client Relationships
37:17 - Building Your Own Brand
45:11 - Putting Yourself Out There
55:12 - Personal Wellness and Grounding Practices
59:04 - Supporting Friends
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