Episode 256 - How to Think Like a Marketer: Trends, Tactics & How to Stop Falling for Bad Products with Bea Doheny

In this week’s episode, Ceara sits down with her longtime friend and marketing expert Bea Doheny, for a fun and super eye-opening conversation about the current marketing landscape, trends we’re noticing, and how to think like a marketer. Even if you don’t work in marketing, this episode is packed with insights that will help you shop smarter, understand why brands do what they do, and become a more intentional consumer overall.

They rewind to their college days, talk about how far they’ve come in their careers, and unpack the biggest shifts happening in the marketing world right now. From the rise of AI, to TikTok Shop taking over everyone’s carts, to why in-person events and real community are having a comeback, this episode is packed with things that make you rethink the way you shop.

Bea also shares a behind-the-scenes look at working at Makeup by Mario during the chaos of Black Friday and Cyber Monday, what makes a product truly worth buying, and why personalization is becoming non-negotiable.

If you love shopping, branding, or just want to understand the psychology behind what’s actually influencing you, this episode is for you.

Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/already-friends/id1551814612?i=1000740675460

EPISODE 256 TAKEAWAYS:

Marketing has evolved fast — and consumers are getting smarter right alongside it.
After years online, people are craving real-life experiences again, and brands are following suit.
TikTok Shop is no longer a trend; it’s the new storefront.
Holiday shopping is shifting toward curation, personalization, and thoughtful gifting.
The brands that win in 2026 will be the ones that stay authentic and genuinely human.
Community is becoming one of the most powerful marketing tools a business can build.
A true friend supports your growth and evolution — inside and outside your career.